What CPA Associations Are Doing To Support Member Growth

What CPA Associations Are Doing to Support Member Growth

Certified Public Accountants (CPAs) play a vital role in the financial landscape, ensuring businesses and individuals meet their financial obligations while maintaining ethical standards. To thrive in an ever-evolving industry, CPA associations are taking significant steps to nurture member growth. These associations aim to equip CPAs with the necessary skills, resources, and connections to advance their careers and enhance their business practices.

One critical way that CPA associations support member growth is through continuous education and training programs. Many associations offer a wide array of seminars, workshops, and online courses designed to keep CPAs abreast of the latest regulations, technologies, and best practices in the field. For example, the AICPA provides numerous resources that help members fulfill Continuing Professional Education (CPE) requirements while enhancing their expertise.

Networking is another pillar that CPA associations emphasize. Member events, such as annual conferences and local chapter meetings, provide invaluable opportunities for CPAs to connect with peers and industry leaders. These gatherings foster relationships that can lead to collaborations, partnerships, and even job opportunities. By participating in these events, CPAs not only exchange knowledge but also expand their professional network.

Mentorship programs are also gaining traction. Many CPA associations are implementing structured mentorship initiatives that connect seasoned professionals with newcomers to the field. This relationship benefits both parties, as experienced CPAs impart practical advice while gaining fresh perspectives from newer members. The California Society of CPAs has been particularly successful in establishing such programs, helping members cultivate essential skills and increase their confidence in navigating the industry.

Moreover, CPA associations are actively advocating for the profession at the legislative level. By engaging with lawmakers and regulatory bodies, these organizations work to promote policies that support the interests of CPAs and their clients. Their lobbying efforts aim to protect the profession from unnecessary regulations and ensure that CPAs can continue to serve clients effectively. This advocacy work ultimately benefits members by creating a more favorable working environment.

In addition to education, networking, mentorship, and advocacy, CPA associations are harnessing technology to address member needs. Online platforms and resources have become essential tools for members. For instance, many associations now offer mobile apps that provide easy access to resources, news updates, and event information. This digital shift allows CPA members to stay informed and engaged even when they are on the go. The Illinois CPA Society has developed a robust online resource center, making it easier for members to access vital information anytime and anywhere.

Furthermore, many associations recognize the importance of diversity and inclusion within the profession. Initiatives focused on encouraging underrepresented groups to join the profession help expand the community of CPAs. By fostering an inclusive environment, associations create opportunities for fresh ideas and diverse perspectives, ultimately strengthening the profession as a whole. The National Society of Black CPAs exemplifies this effort, promoting diversity within the industry and building a supportive network for its members.

Here’s a summary of initiatives undertaken by CPA associations to support member growth:

Education and Training: Offering continuous professional education programs and resources for skill enhancement.
Networking Opportunities: Organizing conferences and local chapter events for connecting with peers and industry leaders.
Mentorship Programs: Establishing structured mentorship initiatives to facilitate knowledge sharing and skill development.
Advocacy Efforts: Lobbying for favorable policies and regulations that support the profession.
Technology Utilization: Developing online platforms and mobile applications for easy access to resources.
Diversity and Inclusion Initiatives: Promoting diversity within the profession and creating supportive networks for underrepresented groups.

CPA associations play a crucial role in the growth and development of their members. Through education, networking, mentorship, advocacy, and technology, these organizations empower CPAs to navigate the complexities of the profession and become successful in their careers. By continuously adapting to the changing landscape, CPA associations ensure that their members have the tools and support necessary to thrive.

Innovative Strategies for Member Engagement in CPA Organizations

In the fast-evolving world of accounting, CPA organizations are recognizing the need for innovative strategies to enhance member engagement. By adopting a forward-thinking approach, associations can boost participation, retain members, and foster professional development.

CPAs are increasingly seeking value beyond traditional offerings. Members want to feel connected to their community and see tangible benefits from their membership. Below are some innovative strategies that CPA organizations are implementing to support robust member engagement.

Leveraging Technology for Engagement

Advancements in technology are changing the landscape of member interactions. Organizations are incorporating various digital tools to streamline communication and enhance member experiences.

Webinars and Online Workshops: Providing virtual educational sessions allows CPAs to engage from anywhere, making learning more accessible.
Mobile Apps: Custom apps can provide updates, resources, and networking opportunities directly to members’ devices, increasing accessibility.
Online Communities: Platforms like forums or social media groups encourage discussion and peer support, fostering a sense of belonging.

Personalized Member Experiences

CPAs have different needs based on their career stages and specialties. By personalizing their experiences, organizations can enhance satisfaction and engagement.

Tailored Content: Sending targeted resources or newsletters based on a member’s interests can make them feel more valued.
Individual Development Plans: Helping members create and pursue personalized career paths can significantly enhance their professional growth.

Network Expansion Opportunities

Few things are as valuable in the accounting profession as networking. Providing opportunities to expand a member’s professional network can significantly enhance their membership experience.

Local Networking Events: Arranging meetups in various locations allows members to connect in person and build relationships.
Mentorship Programs: Pairing experienced CPAs with younger professionals fosters guidance and professional growth.
Industry Gatherings: Hosting larger industry events helps members connect with peers and industry leaders alike.

Engaging Educational Content

Ongoing education is crucial for CPA success. Innovative educational strategies create more engaging ways for members to learn.

Interactive Workshops: Moving away from traditional lecture formats, interactive sessions engage members in discussion and problem-solving.
Micro-Learning: Short, focused learning modules fit into busy schedules while ensuring continuous professional development.
Podcasts and Video Series: These formats offer flexibility, making it easier for members to learn on the go.

Feedback Mechanisms

Listening to members is essential for continuous improvement. Implementing effective feedback mechanisms helps organizations understand member needs and expectations.

Regular Surveys: Asking for regular feedback on services and events can provide valuable insights.
Focus Groups: Engaging small groups of members for in-depth discussions offers qualitative insights into member experiences.
Open Forums: Providing a platform for members to voice concerns fosters a culture of transparency and trust.

Strengthening Inclusion and Diversity

Being inclusive not only strengthens an organization but also enhances engagement among diverse members.

Diverse Leadership: Promoting diversity within leadership roles reflects a commitment to inclusivity that all members can support.
Culturally Relevant Programs: Creating programs that reflect the diverse backgrounds of members can enhance their engagement.

CPA organizations are evolving to meet the needs of their members by embracing innovative strategies for engagement. By utilizing technology, personalizing experiences, expanding networking opportunities, delivering engaging educational content, facilitating feedback, and promoting diversity, these organizations are laying a strong foundation for sustainable member growth.

For more insights on CPA association strategies, you can visit AICPA or check out resources from CPA.com.

The Role of Technology in Enhancing CPA Membership Services

Technology has become a cornerstone in the enhancement of membership services for Certified Public Accountants (CPAs). It streamlines processes, improves communication, and offers valuable resources that foster growth and retention among members. This shift towards technological integration has helped CPA associations meet the evolving needs of their members in a fast-paced digital environment.

Streamlined Communication

One of the key benefits of technology in CPA associations is enhanced communication. Through various platforms such as email newsletters, online forums, and social media channels, associations can communicate directly and effectively with their members. This constant interaction not only builds community but also keeps members informed about the latest news, events, and resources.

Many CPA associations use member management systems that allow instant updates regarding member information and engagement history. This results in personalized communication, improving the overall effectiveness of outreach efforts.

Online Learning and Development Opportunities

Another area where technology plays a pivotal role is in offering online education and professional development opportunities. Many CPA associations have embraced online courses, webinars, and virtual conferences that allow members to earn Continuing Professional Education (CPE) credits from the comfort of their homes. This flexibility encourages more members to participate, thereby enhancing their skills without the constraints of travel and time.

For example, the American Institute of CPAs provides a plethora of online learning options, making it easier for its members to maintain their certifications and stay competitive in the field.

Member Engagement Tools

Engagement is another focus area positively impacted by technology. CPA associations are utilizing various tools and platforms to enhance member interaction. These tools facilitate networking opportunities, collaborate on projects, and share best practices among members. Some popular engagement tools include:

Online community platforms: Where members can join groups based on their interests.
Web-based forums: For discussions, questions, and sharing insights.
Mobile apps: Offering member resources on-the-go.

By implementing these tools, associations create an inclusive environment where every member feels valued and connected.

Resource Access and Support Systems

Access to resources is crucial for CPAs in their day-to-day work. Technology enables associations to offer extensive resources such as templates, industry reports, and regulatory guides. Many CPA associations have established resource libraries that members can access anytime, ensuring that they have the necessary tools and information at their fingertips.

Furthermore, automated support systems, such as chatbots, can address common inquiries around the clock, freeing up staff resources for more complex issues. This allows members to receive assistance whenever they need it, enhancing their overall experience with the association.

Data Analytics for Member Insights

Data analytics is another powerful technology that associations are utilizing to better understand member needs and enhance services. By analyzing member behavior and preferences, associations can tailor their offerings effectively. For example:

Data Point	Implication
Member Participation Rates	Identify popular programs to replicate or enhance.
Feedback and Ratings	Improvement of services based on members’ insights.
Event Attendance	Schedule future events at optimal times and formats.

Using this data, associations can implement targeted strategies that resonate with their members, fostering loyalty and growth.

Technology serves as an essential tool for CPA associations in providing enhanced membership services. Through streamlined communication, increased access to resources, and data-driven insights, these organizations are more equipped than ever to support their members effectively. By adapting to technological advancements, CPA associations not only fulfill the current needs of their members but also prepare for future challenges in the industry.

Networking Opportunities Offered by CPA Associations

Networking is crucial for professional growth, especially in the field of accounting. CPA associations actively foster connections among their members to promote collaboration, learning, and career advancement. These associations offer various opportunities that empower accountants to expand their professional networks while enhancing their skills and knowledge. Here’s a detailed look at some of the prominent networking opportunities provided by CPA associations.

Educational Events and Conferences

One of the most effective ways to network is through educational events and conferences organized by CPA associations. These events typically feature workshops, seminars, and keynote speeches from industry leaders. Attending such events allows members to:

Engage with peers and seasoned professionals.
Share insights and experiences related to current industry trends.
Participate in panel discussions, fostering an environment for open dialogue.

For example, the American Institute of CPAs (AICPA) hosts numerous conferences where members can meet potential mentors and collaborators.

Online Networking Platforms

With the rise of digital communication, many CPA associations have developed online platforms that facilitate networking. These platforms may include:

Exclusive member forums for discussions on relevant topics.
Webinars that feature expert speakers, enabling live interaction.
Virtual communities focused on niche areas within accounting.

Such platforms provide an excellent opportunity to connect with fellow accountants regardless of geographical barriers. The National Society of Accountants offers a robust online community for connecting professionals.

Mentorship Programs

Many CPA associations run mentorship programs that pair seasoned CPAs with aspiring accountants. This initiative helps individuals learn from experienced professionals and develop vital industry connections. Benefits of mentorship programs include:

Personalized guidance and support in career development.
Access to an established network of professionals.
Opportunities to gain insights into various accounting practices.

For instance, the Illinois CPA Society provides a structured mentorship program that emphasizes the importance of relationships in professional growth.

Local Chapter Meetings

CPA associations often have local chapters that organize regular meetings. These gatherings create a sense of community among members and encourage networking. Highlights of local chapter meetings include:

Opportunities to discuss local industry issues and challenges.
Invitations to guest speakers, offering insights into the profession.
Informal settings that foster easy interactions among members.

Attending local chapter meetings can significantly increase your visibility within the accounting community and help you establish fruitful relationships.

Volunteer Opportunities

Volunteering for CPA associations not only enhances your resume but also provides valuable networking experiences. By getting involved in committees or event planning, you can:

Meet fellow volunteers and members committed to the profession.
Showcase your skills and dedication to the community.
Build rapport with individuals who hold influential positions.

The CPA Journal often highlights volunteer opportunities within various associations, making it easier for members to participate.

Social Media Engagement

Social media platforms are increasingly being used by CPA associations to facilitate networking. Members can connect through:

LinkedIn Groups dedicated to CPA topics and networking.
Facebook groups organized by specific associations for sharing resources.
Twitter chats that focus on current issues in accounting.

Engaging actively on these platforms enhances your network and helps you stay updated on the latest trends in accounting.

CPA associations play a pivotal role in fostering networking opportunities for their members. From educational events to online platforms and local meetings, the avenues for connecting and collaborating are extensive. By taking advantage of these resources, you can build a strong professional network that will serve you throughout your accounting career. To explore more details on networking opportunities, check out NASBA and start enhancing your professional connections today.

Professional Development Programs for CPA Members

Certified Public Accountants (CPAs) are continually seeking opportunities to enhance their skills and knowledge. Professional development programs play a crucial role in helping CPA members grow in their careers. These programs are designed to provide members with the necessary tools, training, and resources to stay competitive in the ever-evolving financial landscape.

Many CPA associations recognize the importance of ongoing education and have developed various professional development programs tailored to meet the diverse needs of their members. These initiatives focus not only on technical skills but also on leadership, communication, and strategic thinking—essential areas for today’s accountants.

Types of Professional Development Programs

Associations offer a variety of professional development options that can significantly benefit CPA members. Here are some common formats:

Workshops: These are hands-on sessions led by industry experts, allowing members to delve deep into specific topics such as tax law changes, accounting software updates, or regulatory compliance.
Webinars: Providing flexibility, webinars allow members to learn remotely at their convenience. These online sessions often cover essential topics in a shorter time frame.
Conferences: Annual or biennial conferences allow CPAs to network while attending multiple informative sessions tailored to current trends and practices.
Mentorship Programs: Pairing seasoned professionals with newer members helps foster personal growth and practical learning through real-world experiences.
Certificate Programs: Specialized programs that enable members to obtain certificates in specific areas such as forensic accounting, financial planning, or business valuation.

Benefits of Professional Development Programs

Participating in professional development programs offers numerous advantages for CPA members:

Skill Enhancement: Continuous learning helps members refine their skills and stay updated with industry standards.
Career Advancement: Gaining additional certifications or knowledge can lead to new job opportunities and promotions.
Networking Opportunities: Connecting with peers and industry leaders can lead to collaboration, potential partnerships, and job referrals.
Increased Confidence: Knowledge gained from these programs often translates into greater confidence when handling clients and complex accounting issues.
Adaptation to Changes: As regulations and technologies evolve, professional development ensures that members are prepared to adapt accordingly.

Innovative Approaches to Learning

In response to the changing landscape of education and technology, many CPA associations are adopting innovative learning methods. Here are a few notable practices:

Blended Learning: Combining online courses with in-person sessions to create a comprehensive learning experience. This approach caters to different learning preferences.
Personalized Learning Paths: Allowing members to tailor their professional development according to their unique career goals and interests.
Use of Technology: Leveraging apps and platforms that facilitate easier access to courses, resources, and peer interaction.

Associations such as the American Institute of CPAs (AICPA) offer extensive resources and professional development initiatives. The National Association of State Boards of Accountancy (NASBA) also provides significant support to facilitate CPA education and licensing requirements across various states.

Future Trends and Challenges

As the accounting field continues to evolve, CPA associations must address various trends and challenges. The rise of artificial intelligence and automation impacts the traditional roles of accountants, necessitating programs focused on technology integration and data analysis. Additionally, incorporating soft skills training—such as communication and emotional intelligence—will be vital in preparing members to meet client needs effectively.

Professional development programs are essential for CPA members who wish to thrive in a competitive environment. Investing in these programs not only enhances individual careers but also strengthens the profession as a whole.

The Impact of Mentorship Programs on CPA Member Retention

The world of Certified Public Accountants (CPA) is not just about numbers and ledgers; it’s also about relationships and support. Mentorship programs play a crucial role in fostering these relationships and significantly enhance member retention for CPA associations. As the accounting profession evolves, the need for continuous support and development has never been greater.

Mentorship programs provide a structured way for seasoned professionals to guide newer members. This relationship allows mentees to gain valuable insights into the intricacies of the profession, while mentors have the opportunity to give back to their community. Here are some ways mentorship programs make a difference in CPA associations:

Professional Development: Mentees often experience faster personal and professional growth. Through one-on-one guidance, they gain perspectives on best practices in the field.
Networking Opportunities: Mentorship often opens up avenues for networking. By connecting with established accountants, mentees can build important professional relationships.
Increased Engagement: Participating in mentorship fosters a sense of belonging. This connection often leads to higher participation in association events and activities.
Retention Rates: Studies have shown that members who engage in mentorship programs are more likely to remain active in their associations.

As CPA associations develop these mentorship initiatives, they are not just focusing on personal connections but also leveraging technology to support relationship-building. Many organizations are using platforms that facilitate virtual mentorship, making it easier for professionals to connect regardless of their geographical locations. This advancement expands the reach and impact of mentorship programs.

Another significant benefit of mentorship in CPA associations is the transfer of knowledge. Mentor-mentee relationships often lead to discussions about industry trends, changes in regulations, and new technologies. For example, organizations like the AICPA have tailored mentorship programs that encourage knowledge sharing among their members, ensuring everyone stays informed and competitive.

Mentorship also empowers CPA associations to create a culture of continuous learning. By instilling a learning mindset among members, organizations can cultivate future leaders in the accounting field. This culture can translate into better service for clients and improved professional practices within the associations.

Additionally, mentorship programs foster diversity in the profession. By focusing on underrepresented groups, associations can work to bridge the gap in diversity and inclusion within the industry. Programs aimed at supporting women, minorities, and other marginalized groups help ensure that all voices are heard and valued. This inclusiveness not only enhances member satisfaction but also enriches the overall CPA community.

Many successful mentorship programs involve regular training opportunities for both mentors and mentees. This training can cover communication strategies, understanding professional ethics, and navigating career paths. Programs offered by organizations such as NASBA are excellent examples, providing structured training to enhance the effectiveness of mentorship engagement.

To evaluate the effectiveness of mentorship programs, many CPA associations are implementing feedback mechanisms. Surveys and interviews allow them to assess how members feel about their mentorship experiences and collect suggestions for improvement. This adaptability is key for associations that want to ensure their programs remain relevant and effective for current and future members.

Benefit of Mentorship	Impact on CPA Retention
Professional Development	Accelerates career advancement, leading to member satisfaction.
Networking Opportunities	Enhances connections, making members feel valued.
Increased Engagement	Encourages active participation, reducing attrition rates.
Retention Rates	Direct correlation between mentorship participation and retention.

As we look to the future, mentorship programs will continue to evolve, adapting to the needs of new and experienced CPAs alike. By prioritizing member growth through reliable support and engagement, CPA associations can firmly establish themselves as valuable resources within the profession. Programs that effectively address the diverse needs of their membership ensure a robust community ready to tackle any challenges that arise.

Mentorship programs are powerful tools for enhancing member retention in CPA associations. By fostering relationship-building, promoting continuous learning, and supporting diverse groups, these initiatives provide essential value to all members involved.

How CPA Associations Can Foster Community and Inclusion Among Members

In today’s professional landscape, CPA associations play a crucial role in fostering community and inclusion among their members. This sense of belonging is vital not just for personal growth but also for professional development. By creating supportive environments, these organizations can help their members thrive in their careers.

One effective way CPA associations can foster community is through networking events. These gatherings provide opportunities for members to connect in person, share experiences, and discuss common challenges. Members can benefit from the insights and wisdom of their peers, leading to increased collaboration and collaboration. Annual conferences, workshops, and seminars also serve as perfect platforms for networking.

Another important method is through mentorship programs. Pairing seasoned professionals with newcomers can create a nurturing atmosphere for growth. Mentors can guide novice members about industry standards, job responsibilities, and networking strategies. This one-on-one interaction not only builds confidence but also encourages newcomers to get involved in the community.

Furthermore, CPA associations can leverage technology to build a more inclusive environment. Online forums, webinars, and social media groups offer spaces where members can engage regularly, regardless of their physical location. These digital platforms allow for the sharing of resources, ideas, and best practices, enabling real-time interaction and feedback.

Creating Diverse Programming

Creating diverse programming that addresses the needs of all members is essential in promoting inclusion. Associations should offer a variety of professional development opportunities that cater to different backgrounds and experiences. Here are some programming ideas that can be effective:

Workshops on leadership skills tailored for underrepresented groups
Panels featuring diverse voices in the accounting profession
Virtual sessions focused on work-life balance in various life stages
Studies on diversity and its impact on business growth

These initiatives can create positive experiences that help build a stronger community among members, celebrating the unique perspectives each individual brings.

Emphasizing Mental Health and Well-being

CPA associations also have a role in addressing the mental health and well-being of their members. High-stress environments often lead to burnout. By implementing initiatives focused on mental health, associations can show that they care about their members as individuals. Opportunities for wellness activities, such as yoga classes, stress management workshops, and work-life balance programs, can be included in their offerings.

Associations can also host discussions about mental health awareness. These discussions can break stigmas and provide members with the resources they need to prioritize their mental well-being.

Encouraging Member Collaboration

Another effective way to foster community is by encouraging collaboration among members. This can be achieved through:

Establishing committees or task forces where members can work together on projects.
Launching collaborative initiatives like community service projects that resonate with members’ values.
Encouraging the sharing of success stories and experiences through newsletters or podcasts.

By working together, members can develop deeper connections while also contributing to the betterment of their profession and community.

Showcasing Member Achievements

Recognizing the achievements of members can also strengthen community ties. Celebrating milestones, certifications, and contributions can elevate the sense of belonging among members. Associations can highlight these achievements through:

Monthly newsletters featuring “member spotlights”
Award ceremonies recognizing excellence in different areas of practice
Social media posts celebrating member accomplishments

By showcasing successes, associations build pride and motivation within their communities.

Ultimately, CPA associations play an invaluable role in nurturing a community that values inclusion. By implementing a mix of in-person and digital strategies, they can create an environment where all members feel welcome, supported, and valued. For more information on how CPA associations can enhance member growth and inclusion, visit AICPA or CPA.com.

Key Takeaway:

CPA associations play a pivotal role in fostering the growth and success of their members through a variety of innovative strategies and initiatives. As these organizations adapt to the changing landscape of the accounting profession, they have embraced technology, tailored member engagement techniques, and expanded networking opportunities, all aimed at enhancing the member experience.

One of the key areas where CPA associations have made a significant impact is through the use of innovative strategies for member engagement. By leveraging online platforms and social media, associations continue to create interactive spaces where members can connect and share knowledge. This engagement not only helps retain existing members but also attracts new ones who seek community and support.

Additionally, networking opportunities offered by CPA associations are invaluable for professional growth. Whether through conferences, webinars, or local meet-ups, these interactions allow members to build relationships, share insights, and create potential partnerships. Such connections can lead to job opportunities and open doors for career advancement.

Professional development programs further amplify member growth by providing tailored educational resources. Workshops, certifications, and training sessions provide members with the tools they need to stay current with industry changes and strengthen their skill sets. These opportunities not only enhance individual capabilities but also elevate the overall quality of the profession.

Another critical element is the implementation of mentorship programs. By connecting experienced professionals with newer members, CPA associations can significantly increase member retention. Mentorship fosters a supportive environment where wisdom and experience are shared, allowing less experienced members to navigate challenges and succeed in their careers.

Fostering community and inclusion is of utmost importance for CPA associations. By promoting diverse voices and focusing on accessibility, these organizations create a welcoming culture where all members feel valued and engaged. This inclusivity strengthens the association’s network and bolsters its collective impact.

CPA associations are not just organizations; they are supportive communities dedicated to the growth and success of their members. Through innovative engagement strategies, technology-driven services, networking, professional development, mentorship, and an emphasis on community inclusion, these associations continuously work to enhance the member experience and encourage sustainable growth within the profession.

Conclusion

CPA associations play a critical role in nurturing the growth of their members through a variety of innovative strategies and support systems. By leveraging technology, these organizations enhance membership services, making resources and information more accessible than ever. This not only simplifies processes but also leads to greater engagement and satisfaction among members.

Networking opportunities provided by CPA associations are invaluable. Through events and online platforms, members can forge connections that may lead to career advancements or mentorship relationships. These connections are further strengthened by professional development programs designed to equip members with essential skills. Such investments in learning not only promote personal growth but also help retain member loyalty over time.

Mentorship programs are another cornerstone of member retention, fostering relationships that guide new and seasoned members alike. By pairing experienced professionals with those just starting in their careers, CPA associations create an environment of support and knowledge sharing. This aspect of community building is paramount in a profession that thrives on collaboration.

Moreover, fostering community and inclusion within these associations is essential. By embracing diversity, CPA organizations cultivate a space where every member feels valued and heard. This inclusive approach not only enhances member satisfaction but also encourages active participation, leading to stronger, more vibrant associations.

As CPA associations continue to evolve, their commitment to member growth remains steadfast. By implementing innovative strategies, utilizing technology, offering robust networking opportunities, and focusing on professional development and mentorship, they are laying the groundwork for a thriving future in the accounting profession. Members who engage with these offerings stand to gain significantly in their careers, ensuring that the support they receive remains relevant and beneficial.